“Disco Demolition 2: You Better Belieb It”
Thirty-five years ago, when Bill Veeck owned the White Sox, the Sox held the original Disco Demolition. Bill’s son, Mike, was the Director of Promotions, and came up with the idea of blowing up disco records between games of a double-header with the Detroit Tigers. Fans who brought a disco record to be destroyed got in for 98¢. A local radio station, WLUP (The Loop) sponsored the event with their top DJ, Steve Dahl, serving as master of ceremonies. There have been many stories written about it (800K+ Google Hits), but basically —
It was a disaster! Uncollected records became weapons. 10,000 of the 50,000+ fans mobbed the field. The explosion and the fans rendered the field unplayable, causing the White Sox to forfeit the second game of the doubleheader.
And, Mike Veeck was fired.
Of course, the Sox also lost the first game.
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Fast forward 35 years.
Mike Veeck is now president of the RiverDogs and decides to try it again. This time, the RiverDogs will destroy Justin Beiber and Miley Cyrus CD’s and other memorabilia. Any fan bringing something to be destroyed gets in for $1 (inflation).
From team’s official web site
Like so many, we have taken special exception to Justin Bieber and Miley Cyrus’s music along with his numerous run-ins with the law and her controversial performances. ‘Disco Demolition 2’ is dedicated to the eradication of their dread musical disease, like the original Disco Demolition attempted to do. We are going to take Bieber and Cyrus’s merchandise and memorabilia, put it in a giant box, and blow it to smithereens. It is all in good fun, and we guarantee there won’t be a forfeit of a game.
By all accounts, the night went well.
Below are links to a local station’s report as well as an interview with Mike Veeck.
As if the Demolition wasn’t enough, Mike Veeck and the RiverDogs gave out
Bill Veeck BobbleHead/BobbleLeg figures.
Mike’s dad would have been proud.